The success of every business depends on how the business will meet their customers’ needs. To do that, it is important to optimize your offer, the website, and your selling methods so your customer is satisfied. The fields of online marketing, conversion rate optimization, and user experience design have a wide range of online tools…
“Above all else show the data.” –Edward Tufte Survey responses. Product reviews. Keyword searches. Forums. As UX practitioners, we commonly scour troves of qualitative data for customer insight. But can we go faster than line-by-line analysis? Moreover, how can we provide semantic analysis to project stakeholders? Enter Wordle. If you haven’t played with it yet,…
A quick way to evaluate your IA
After hearing about Donna Spencer’s paper-based tree testing, Dave O’Brien and his colleagues were hooked, so much so that they built an online tool to allow you to effectively test a site hierarchy. Hear about the tree testing approach and see how O’Brien’s tool works.
Mindcanvas is an online research service designed for IAs by IAs. Sarah Rice has used it during the course of various projects, and in this review she gives us an introduction to the service and its strengths and weaknesses.
Intuitect Product Review
Documentation isn’t the most fun part of design and IA, but does it have to be the most painful? Samantha Bailey looks at a tool that may help.
An Introduction to the Newest Simulation Tools
In the same way that the Internet took us to the next level of interaction, complete with rich visuals, simulations are doing the same for application definition. McDowell explores the ins and outs of new simulation tools. Will one of them work for you?
“What I need are highly condensed overviews,” I thought, “like those comic books that convert great literary works into a few illustrated pages. They condense Moby Dick down to 12 pages and provide a version of Great Expectations that can be read in 15 minutes.”
With all the bickering over the “right” tools, we lose sight in these discussions of the fact that we already have the perfect tool: our brains. The knowledge, expertise and skills to solve problems are right between our ears.