Conversion is most often defined through sales, but it can also apply to clicks, sign-ups, repeat visitors, or any other metric that meets your organization’s goals. The real problem many organizations face regarding conversion, is that content is often still considered “the stuff that goes into the design.” Putting content at center stage means changing…
Taxonomy of Spices and Pantries: Part 3
This is the third in a series that has become real-life examples of taxonomies found in my kitchen. Part 3 of “Taxonomy of Spices and Pantries” looks at where and how facets can be used as multiple categories for content. Building the business case for taxonomy Planning a taxonomy The many facets of taxonomy Card…
Taxonomy of Spices and Pantries: Part 2
Planning a taxonomy covers the same questions as planning any UX project. Understanding the users and their tasks and needs is a foundation for all things UX. This article will go through the questions you should consider when planning a kitchen, er, um…, a taxonomy project.
Taxonomy of Spices and Pantries: Part 1
How often have you found yourself on an ill-defined site redesign project? You know, the ones that you end up redesigning and restructuring every few years as you add new content. Or perhaps you spin up a new microsite because the new product/solution doesn’t fit in with the current structure, not because you want to…
The effect of expertise on search behaviour
Expertise significantly impacts how we seek information online. Tyler Tate explores how the differences between novices and experts help us design better search interfaces for both groups of users.
Greg Nudelman’s recent research into faceted search reveals the weaknesses in half-way attempts to combine facets and breadcrumbs. He recommends a “super-breadcrumb” design that takes faceted search to the next level.
Alan Turing’s ideas about artificial intelligence have not panned out exactly as he expected back in the 1950s. These ideas, however, can be used in interface design. John Ferrara shows us how they apply to designing search.
Improving the People Finder Application
In large organizations, finding
people is a very common intranet task. Vivek Deshmukh gives us advice on how to improve people search and really help staff find
People search for information online is often in idiosyncratic ways. It’s rarely as straightforward as designers of search systems assume. John Ferrara gives us hope as he helps us think about a broader search ecology and identifies patterns in behavior that serve as the basis for good search design.
The success of the simple search box has relegated advanced search to second-class status. Stephen Turbek looks to resurrect this useful feature from the dustbins of the design toolbox and suggest some useful ways for designers to utilize it effectively.