An important part of any user experience department should be a consistent outreach effort to users both familiar and unfamiliar. Yet, it is hard to both establish and sustain a continued voice amongst the business of our schedules. Recruiting, screening, and scheduling daily or weekly one-on-one walkthroughs can be daunting for someone in a small…

The following is a composite of experiences I’ve had in the last year when talking with startups. Some dialog is paraphrased, some is verbatim, but I’ve tried to keep it as true as possible and not skew it towards anyone’s advantage or disadvantage. As professionals in the user-centered design world, we are trained and inclined…

October 29th, 2013

Context matters

Using eye-tracking to test email marketing

What makes a marketing e-mail or newsletter efficient? One can judge, for instance, by the number of users that opened the message or clicked on a specified element representing primary action, such as a product link or button. Those indicators measure user engagement precisely; however, they are limited to the last phase of interaction with…

April 20th, 2011

Are your users S.T.U.P.I.D?

How good design can make users effective

Stephen Turbek highlights the various, subtle pressures on a user that reduce a user’s “effective intelligence”, or what they actually use when using an interface.

September 27th, 2010

The Stranger’s Long Neck

Gerry McGovern discusses the importance of task management

In this B&A podcast, Jeff Parks speaks with Gerry McGovern about the thinking that went into his new book. They discuss customers as strangers, the Long Neck, and task management — how to deliver and
measure what your customers want.

March 12th, 2009

Designing the Democratic

Thinking outside of our own cultural influences can strengthen our design decisions.

It is increasingly rare that our users are all from a single nation or culture. Jamie Owen talks about how our own cultures affect our design decisions.

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