The following is a composite of experiences I’ve had in the last year when talking with startups. Some dialog is paraphrased, some is verbatim, but I’ve tried to keep it as true as possible and not skew it towards anyone’s advantage or disadvantage. As professionals in the user-centered design world, we are trained and inclined…
Using eye-tracking to test email marketing
What makes a marketing e-mail or newsletter efficient? One can judge, for instance, by the number of users that opened the message or clicked on a specified element representing primary action, such as a product link or button. Those indicators measure user engagement precisely; however, they are limited to the last phase of interaction with…
How good design can make users effective
Stephen Turbek highlights the various, subtle pressures on a user that reduce a user’s “effective intelligence”, or what they actually use when using an interface.
Gerry McGovern discusses the importance of task management
In this B&A podcast, Jeff Parks speaks with Gerry McGovern about the thinking that went into his new book. They discuss customers as strangers, the Long Neck, and task management — how to deliver and
measure what your customers want.
Finding the holistic solution
How does Agile work effectively when redesigning a site? James Kelway uses case studies as starting points to explore how Agile and UCD can work together during wholesale redesigns.
Anthony Colfelt is not anti-Agile, but he believes strongly about how user-centered design can operate in an Agile environment. Here he explains how he came to feel this way, the major pitfalls of Agile, and how he sees Agile and UCD fitting together in harmony.
Thinking outside of our own cultural influences can strengthen our design decisions.
It is increasingly rare that our users are all from a single nation or culture. Jamie Owen talks about how our own cultures affect our design decisions.