You think you’re just like everyone else. You think your thoughts, opinions, values, and habits are just the same as other people. Psychology calls this the false consensus bias1 because we assume much more commonality than reality warrants. False consensus bias contributes to making bad decisions when we design software. Alan Cooper noted this type … Continue reading Do You Know Your Users?
Copy and paste this URL into your WordPress site to embed
Copy and paste this code into your site to embed