Fred Beecher

Fred Beecher

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Fred Beecher is a Senior User Experience Consultant at Evantage Consulting in Minneapolis. Fred has been working in the user experience design industry since 1998, doing research, information architecture, interaction design, and usability evaluation for a diverse array of clients like Medtronic, UnitedHealthcare, 3M, RBC Dain Rauscher, General Mills, Thomson Reuters, and the National Marrow Donor Program.

His areas of interest and specialization include: user experience design as business strategy, integrating Web analytics into the UX practice, Web application design, rapid prototyping, and typing about himself in the third person.

When he's not geeking out over UX stuff, you can find Fred drawing happy faces on the sidewalk with his daughter, obsessively maintaining his iTunes library, watching something involving spaceships, or getting addicted to yet another iPhone game.

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