Boxes And Arrows : The Design Behind the Design

laurie kalmanson

14 Reputation points | Submitted 0 stories | Posted 27 comments

I've been online and doing IA, user experience strategy, content strategy, technical writing, and email marketing since 1996. One thing remains constant: When users succeed, your business succeeds.

Experience includes internet and intranet projects, web applications, e-commerce sites, portals and dashboards for Fortune 500 companies, startups, and large institutions: AT&T / Downtown Digital, American Express, CBS.com, Columbia/Presbyterian Medical Center, Consolidated Edison, Mercedes-Benz, PassAlong.com, Pitney-Bowes, Standard & Poor's, United Media, Yoyodyne Entertainment / Seth Godin Productions, (acquired by Yahoo!), Vanderbilt University Medical Center, WebMD/Emdeon.

Before the internet happened, I was on deadline for 10 years as a newspaper reporter, and as a wire service reporter -- before cell phones.

My MA in Public Policy Studies is from the University of Chicago.

As time marched on, I moved from content strategy, and copy writing through project management and into information architecture; ux / ixd / ia. Interactive marketing, too.

And when you get to where you're going, well, there you are.

Comments made by laurie kalmanson

• Hear, hear. What you said. One addition: -- For better o… [-1 points]
• i think this is the short answer: it depends. i've worked wi… [2 points]
• very brave and funny; an xlent antidote to annoying, fawning… [0 points]
• a recent sharepoint implementation i worked with had many of… [0 points]
• I'm going to draw three circles: one is "fashions/trends", o… [0 points]
• very smart tools that facilitate -- put back on the peopl… [1 points]
• this was a great point in a terrific piece, and i can speak … [0 points]
• content strategist? didn't that used to be called an editor?… [0 points]
• i tend to go for simple rules over complex theories, and usu… [0 points]
• interesting idea for me, i pitch it this way: there's a p… [0 points]
• Smart post, and great comments. I've worn a bunch of hats (e… [0 points]
• isn't an intranet just a website whose users are internal? … [0 points]
• david -- great piece my favorite part: "<i>Narratives hav… [1 points]
• i've ordered the book -- always looking for something new to… [0 points]
• deeply superficial really good web 2.0 or web 102.0 > … [-1 points]
• all righty then ... here's a flowchart for the process ... … [0 points]
• sounds similar to challenges in intranet projects -- everyon… [0 points]
• yes indeed ... and there's always the question of how to app… [0 points]
• web 4.0. 5.0. 123.0 call it what you will, it's still abo… [0 points]
• zackly right old school advanced search was perilously cl… [1 points]
• good comments and wise perspectives. my short answer: it dep… [1 points]
• adam's comments on the second thoughts and second guessing t… [1 points]
• very nicely done here's my list: http://www.librarything.… [0 points]
• this is the nut graf: <i>the play-acting technique was remar… [1 points]
• great storytelling; i ordered the book when i give semina… [1 points]
• clear writing is clear thinking -- thus was it ever email… [0 points]
• i vote for both: long and indepth is of great value, but the… [0 points]