The process of designing any sort of human experience, regardless of purpose or platform, is centered around reaching a desired outcome, ideally with as little fuss and as much joy as possible. The purpose of an experience and the platform on which the experience takes place will vary: purchasing a plane ticket on a tablet…

January 28th, 2014

Evolving a Creative Workplace: Step 7

Picking

After discussing how to prepare, plant, water, fertilize, till and experiment with and then observe and protect your organic garden of a team, I’m happy to announce that the last two steps are quite fun. You’ve worked hard to grow your business and have made the necessary tweaks along the way. Things couldn’t be better….

January 14th, 2014

Evolving a Creative Workplace: Step 6

Observing and protecting

In this series, I’ve been using an organic garden analogy to describe how we’ve grown Intuitive Company sevenfold over the past five years. In previous installments I gave advice on how to prepare your organization for growth, and what it means to plant the right people into the mix, water and add fertilizer to encourage…

January 9th, 2014

Changing Lanes

In the course of your life, unless you have inherited your family’s Piggly Wiggly fortune, you will have held a number jobs. Maybe you started out in your teens by bagging groceries, or perhaps you filled up that piggy bank by babysitting or mowing lawns. That first job hopefully taught you some valuable lessons about…

Improvisation is a very old and time-tested form of theater. The earliest use of improvisation is found in records of a Roman farce performed in 391 BC. Given its long history, it’s surprising to me that in our modern world, comedy–and comedic improvisation–is considered a low-brow form of entertainment. It is generally eschewed by the…

December 31st, 2013

Evolving a Creative Workplace: Step 5

Tilling and Experimenting

In this ongoing discussion about growing creative teams organically, I’ve shared how to prepare your organization for successful expansion, how to plant the right elements into the mix, how to “water” for sustainable growth, and then how adding fertilizer can take your group’s motivation to the next level. Tilling and experimenting follow once everything’s been…

December 19th, 2013

Building the In-house Design Agency

Getting the best of both worlds

The first article discussed the pros and cons of different UX team structures. For companies that depend on user experience for business success, a strong internal team is essential. But how do you get there from here? Having built one UX group from scratch and managed another 230+ person internal UX groups, I’ve learned a…

December 17th, 2013

Evolving a Creative Workplace: Step 4

Adding fertilizer

So far in this series I’ve discussed how to prepare your team or organization for successful expansion, how to plant the right elements into the mix, and then how to ensure sustainable growth by “watering.” Adding fertilizer comes next. Think of this step as finding ways to spark excitement, provide motivational guidance, or even remedy…

In my last two installments, I shared how Greg, Tim, and I prepared Intuitive Company for success by creating an open work environment and then “planting” the right people into our culture. Watering is next—and it’s critical. After a team of senior professionals were in place and had formed a strong foundation for Intuitive Company,…

Personas are essential when you are working on a project and don’t know the target audience very well. For instance, not every designer has experience in fashion or banking. Creating a model of your target audience may help you and your stakeholders feel significantly more empathy for those people. Personas can also help you get…

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