Personas are essential when you are working on a project and don’t know the target audience very well. For instance, not every designer has experience in fashion or banking. Creating a model of your target audience may help you and your stakeholders feel significantly more empathy for those people. Personas can also help you get…

November 26th, 2013

Soldiers & Hessians, Ronin & Ninja

UX team organization can make or break a company's design strategy

When UX’ers talk, they tend to talk about process, but the ability to deliver an innovative user experience starts before kickoff and lasts after the launch. Repeatable success in UX depends on the right culture. This is particularly important in enterprise scale organizations, with long-lasting relationships. Having worked as a consultant, at an agency and…

In my last installment, I shared how Greg, Tim, and I prepared Intuitive Company for success by focusing on creating an open work environment in every sense of the term. Planting, or placing the right elements into the mix, was our next step. We wanted every aspect of our environment to be a positive influence…

Dear Project Managers, It has been a very enjoyable experience working with everyone over the last couple of months and sharing our ideas on UX design. The various discussions about user interface, product usability, and user engagement have been an enlightening experience for me as well, and it is very positive to see that everyone…

November 5th, 2013

Evolving a Creative Workplace: Step 1

Introduction and preparation

When a company or team experiences rapid growth, it’s exciting. But more often than not, that success comes with a price. Behind the scenes, leadership is faced with the challenge of frantically filling positions to meet the escalating client demand, teams are asked to gel quickly and work around the clock to hit client deadlines,…

October 29th, 2013

Context matters

Using eye-tracking to test email marketing

What makes a marketing e-mail or newsletter efficient? One can judge, for instance, by the number of users that opened the message or clicked on a specified element representing primary action, such as a product link or button. Those indicators measure user engagement precisely; however, they are limited to the last phase of interaction with…

October 22nd, 2013

Clicking Fast and Slow

Heuristics, bias, and deliberation in interaction design

Through social psychology and cognitive science, we now know a great deal about our own frailties in the way that we seek, use, and understand information and data. On the web, user interface design may work to either exacerbate or counteract these biases. This article will give a brief overview of the science then look…

This past June, I stood on the brink of achieving a major professional goal. The UX apprenticeship program I’d been working so hard on was going to begin on Monday. It was Thursday. On my desk lay a curious stack of paper labeled “Manager’s Onboarding Kit.” Of all the things I’d planned for and anticipated…

What makes an icon a valuable addition to the interface, rather than a mere decorative element? Intuitiveness, aesthetic value, memorability, intercultural perception? While an effective icon would combine many of those characteristics, I’d like to focus on one measure–speed of recognition, or how fast a specific icon can be discovered and identified. In a simple…

September 17th, 2013

UX One-liners

The UX of UX

A little background to start: I’ve had the honor of working as a designer-in-residence for General Assembly’s User Experience Design Immersive Pilot Program (UXDI) from June through July. Our team built, launched, and taught a UX course 5-days a week, 8-hours a day, for 8-weeks straight.  It was quite the challenging, yet rewarding experience. However,…

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