December 19th, 2013

Building the In-house Design Agency

Getting the best of both worlds

The first article discussed the pros and cons of different UX team structures. For companies that depend on user experience for business success, a strong internal team is essential. But how do you get there from here? Having built one UX group from scratch and managed another 230+ person internal UX groups, I’ve learned a…

December 17th, 2013

Evolving a Creative Workplace: Step 4

Adding fertilizer

So far in this series I’ve discussed how to prepare your team or organization for successful expansion, how to plant the right elements into the mix, and then how to ensure sustainable growth by “watering.” Adding fertilizer comes next. Think of this step as finding ways to spark excitement, provide motivational guidance, or even remedy…

In my last two installments, I shared how Greg, Tim, and I prepared Intuitive Company for success by creating an open work environment and then “planting” the right people into our culture. Watering is next—and it’s critical. After a team of senior professionals were in place and had formed a strong foundation for Intuitive Company,…

Personas are essential when you are working on a project and don’t know the target audience very well. For instance, not every designer has experience in fashion or banking. Creating a model of your target audience may help you and your stakeholders feel significantly more empathy for those people. Personas can also help you get…

November 26th, 2013

Soldiers & Hessians, Ronin & Ninja

UX team organization can make or break a company's design strategy

When UX’ers talk, they tend to talk about process, but the ability to deliver an innovative user experience starts before kickoff and lasts after the launch. Repeatable success in UX depends on the right culture. This is particularly important in enterprise scale organizations, with long-lasting relationships. Having worked as a consultant, at an agency and…

In my last installment, I shared how Greg, Tim, and I prepared Intuitive Company for success by focusing on creating an open work environment in every sense of the term. Planting, or placing the right elements into the mix, was our next step. We wanted every aspect of our environment to be a positive influence…

Dear Project Managers, It has been a very enjoyable experience working with everyone over the last couple of months and sharing our ideas on UX design. The various discussions about user interface, product usability, and user engagement have been an enlightening experience for me as well, and it is very positive to see that everyone…

November 5th, 2013

Evolving a Creative Workplace: Step 1

Introduction and preparation

When a company or team experiences rapid growth, it’s exciting. But more often than not, that success comes with a price. Behind the scenes, leadership is faced with the challenge of frantically filling positions to meet the escalating client demand, teams are asked to gel quickly and work around the clock to hit client deadlines,…

October 29th, 2013

Context matters

Using eye-tracking to test email marketing

What makes a marketing e-mail or newsletter efficient? One can judge, for instance, by the number of users that opened the message or clicked on a specified element representing primary action, such as a product link or button. Those indicators measure user engagement precisely; however, they are limited to the last phase of interaction with…

October 22nd, 2013

Clicking Fast and Slow

Heuristics, bias, and deliberation in interaction design

Through social psychology and cognitive science, we now know a great deal about our own frailties in the way that we seek, use, and understand information and data. On the web, user interface design may work to either exacerbate or counteract these biases. This article will give a brief overview of the science then look…

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