Posts Tagged ‘aesthetics’

July 2nd, 2013

Emotional Design with A.C.T. – Part 2

Designing Emotion, Personality and Relationship

Back in Part 1, we looked at how the emotions expressed by people and products communicate personality traits over time. We also learned that customers are attracted to things that have an aesthetic personality that’s similar to their own,1 but they prefer products that take on a complementary role during interaction.2 In Part 2, we’ll…