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Reaching out to the community for some research surrounding usability in digital advertising (banners, search, email marketing, etc). So far, I’ve been able to find some eyetracking by NNG but not much else. Many thanks.
Austin Govella
496 Reputation points
Posted 2008/03/14 @ 02:23AM with
Kate,
What kind of usability are you looking for?
* The ability for people to use interactive banners? * The ability for people to see or not see banner ads?
Christina Wodtke
540 Reputation points
Posted 2008/03/14 @ 13:03PM with
austin makes a good point—usability is rarely a topic for ads, usually effectiveness. how often does a web ad have a use?
Have you checked out google analytics reports?