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	<title>Comments on: User Experience Week</title>
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	<link>http://boxesandarrows.com/user-experience-week/</link>
	<description>Boxes and Arrows is devoted to the practice, innovation, and discussion of design; including graphic design, interaction design, information architecture and the design of business.</description>
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		<title>By: cwodtke</title>
		<link>http://boxesandarrows.com/user-experience-week/#comment-7646</link>
		<dc:creator>cwodtke</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
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		<description><![CDATA[Just listening to the Don Norman/Peterme banter form teh keynote interview-- dang! Spicy!  great work, Jeff!

Don really has got it; if you want ot play wiht business, you&#039;ve got to speak the language, understand the values and not expect them to come around to you. Tossing around some jargon like ROI doesn&#039;t fly; you have to know how your company makes money, and more importantly how you move that number....]]></description>
		<content:encoded><![CDATA[<p>Just listening to the Don Norman/Peterme banter form teh keynote interview&#8211; dang! Spicy!  great work, Jeff!</p>
<p>Don really has got it; if you want ot play wiht business, you&#8217;ve got to speak the language, understand the values and not expect them to come around to you. Tossing around some jargon like ROI doesn&#8217;t fly; you have to know how your company makes money, and more importantly how you move that number&#8230;.</p>
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		<title>By: iaconsultants</title>
		<link>http://boxesandarrows.com/user-experience-week/#comment-7647</link>
		<dc:creator>iaconsultants</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
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		<description><![CDATA[The other point that Don made during the conference was that &quot;memory&quot; is more important than &quot;reality&quot; when looking at UX.  People will tolerate changes to any product or service if their past experience was good.

It was a great conference; I hope people find value in all of the conversations.  Kudos to Peter Merholz and Kim Lenox for ensuring we could capture discussions with Don Norman and Kevin Brooks from Motorola Labs.]]></description>
		<content:encoded><![CDATA[<p>The other point that Don made during the conference was that &#8220;memory&#8221; is more important than &#8220;reality&#8221; when looking at UX.  People will tolerate changes to any product or service if their past experience was good.</p>
<p>It was a great conference; I hope people find value in all of the conversations.  Kudos to Peter Merholz and Kim Lenox for ensuring we could capture discussions with Don Norman and Kevin Brooks from Motorola Labs.</p>
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