Welcome to Boxes and Arrows

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Many months ago, an information architect named David Bloxsom came over for lunch. We both faced an idle post-crash afternoon, so a bottle of Trader Joe’s three-dollar pinot grigio was cracked. We talked about information architecture and trying to get the field to mature. We talked about how the ASIS journal was too academic, too complex for most folks to penetrate. We talked about Web Review, Site Point, and A List Apart and how they were just too basic for most IAs we knew. By the time the bottle was empty we had sunburns and a vision for a magazine. A magazine that would be plainspoken and smart, that would tackle the thorny issues that trying to design structure in new information spaces such as the web, software and wireless created. A journal for practitioners, for those everyday folks just trying to make their product better while ducking the layoff ax.

I hope this ’zine will make us all a bit smarter when we are through. And that is bigger than any tagline, bigger than our semantic antics, bigger than the politics and cross-company infighting.

Next (after a nap) I emailed around to create my dream team… all IAs, but all from different backgrounds. Former designers, programmers, writers and usability wonks that had stepped up and said, “This thing needs an architecture,” and proceeded to design something better. I wanted a journal that was by IAs for IAs.

But I suppose this was a foolhardy assumption on my part—I considered them purely IAs because they did what I did and I was an IA. But they also considered themselves interaction designers, experience designers, user experience designers…well, you get the picture. Over the last several weeks, all the issues we’ve seen again and again on listservs and blogs rose up again among my carefully chosen staff. The best laid plans of mice and me…

But it wasn’t a waste of time. Through all these arguments, we hit upon a shared struggle we all were engaged in—the fight to bring thoughtful design to the new digital medium.

From all of this, we wrote our mission statement:

Boxes and Arrows is the definitive source for the complex task of bringing architecture and design to the digital landscape. There are various titles and professions associated with this undertaking—information architecture, information design, interaction design, interface design—but when we looked at the work that we were actually doing, we found a “community of practice” with similarities in outlook and approach that far outweighed our differences.

Boxes and Arrows is a peer-written journal dedicated to discussing, improving and promoting the work of this community, through the sharing of exemplary technique, innovation and informed opinion.

Boxes and Arrows strives to provoke thinking among our peers, to push the limits of the accepted boundaries of these practices and to challenge the status quo by teaching new or better techniques that translate into results for our companies, our clients and our comrades.

I’m not sure what I can tell you beyond that mission statement.

It’s time for the web (and software, and portable apps) to grow up.
It’s time for us to come to terms with our terms.
It’s time to discover our best practices, our most effective techniques and tools.
It’s time to learn from others in the field and stop navel gazing.

And we need a place to do that.

It is my very great hope that Boxes and Arrows can be that place. A place for designers—who think design is more than pretty font colors—to exchange ideas. A place for programmers—who realize the elegance of code means nothing if people can’t use your application—to learn to make their interface just as elegant. A place for marketers—who know that click-throughs are no good if people click away a second later—to sort out what really creates brand loyalty. A place for information architects, interaction designers, information designers and interface designers to come together with the UXs and EDs and HCIs and build a discipline that will make a difference.

This is a place free of jargon.

We aren’t messing around here: we want answers. That means we won’t hide our ignorance behind terminology. If we know it, we’ll say it. If we don’t get it, we hope you folks will use the comment feature to straighten us out, or better yet, submit an article or case study of your own. This is our journal—yours and ours, audience and authors and staff together. We’re tearing down the fences we so hastily built between our crafts, and we hope to build something better.

I hope this ’zine will make us all a bit smarter when we are through. And that is bigger than any tagline, bigger than our semantic antics, bigger than the politics and cross-company infighting.

It’s ambitious, I know.

Welcome to Boxes and Arrows…

Christina Wodtke
Publisher, Producer and Fool
Boxes and Arrows
“architecting the damn thing”