User Experience Research at Scale

An important part of any user experience department should be a consistent outreach effort to users both familiar and unfamiliar. Yet, it is hard to both establish and sustain a continued voice amongst the business of our schedules. Recruiting, screening, and scheduling daily or weekly one-on-one walkthroughs can be daunting for someone in a small department having more than just user research responsibilities, and the investment of time eventually outweighs the returns as both the number of participants and size

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Guerrilla Usability at Conferences

Does your company have display booths at trade shows and conferences? Typically, these are marketing-dominated efforts, but if you make the case to travel, working the booth can be used for user research. Here’s how I’ve done it. Positioning and justification At times it can be a hard internal sell to justify the costs and diversions to take your one- or two-person show on the road, all the while piggybacking off of another department’s efforts. Yet, standing on your feet

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