Back in the mid-90s, as the personal computer was booming, I was just your fairly average tween with a Skip-It™. I spent my summers in the California sunshine counting: 100, 208, 300, 986, always aching to get to 1,000. While
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It’s a Bird, It’s A Plane, It’s a User Champion
Like a superhero created when the contents of two beakers accidentally combine, a powerful hybrid has emerged in the software development world: the user champion. In this origin story, the beakers would be labeled “agile” and “user experience (UX)” because
Continue readingUser-Centered Design Is Everyone’s Responsibility: A Launch Checklist
I cannot count how many large-scale projects my team has been a part of where we’re scrambling last-minute to take care of some seemingly small but integral task necessary for launch. I’ve talked to others in the web design and
Continue readingUnveiling the Specifics of ‘Unsubscribe’ for Email Marketers
Email unsubscribe is one of the most dreadful things for any email marketer. After all the hard work you put into a campaign, it is particularly annoying to get your emails unsubscribed. According to Mailjet, if your unsubscribe rate is
Continue readingHow to Avoid UX Burnout
As I watched the app go live in across the various app stores I felt exhausted. The steps leading up to the launch had been intense, involving multiple stakeholders, scores of different user personas, and innumerable iteration cycles spread across
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