Alla Kholmatova

is an interaction and visual UI designer working in London. Alla studied design and linguistic theory in Saint-Petersburg, before coming to London and completing a degree in Media Arts. Having previously worked on interactive learning systems at Saffron Interactive, and the market analysis & trading software at Thomson Reuters, she now helps to design a new line of HR applications. Connect @craftui.

Stories by Alla Kholmatova

What makes an icon a valuable addition to the interface, rather than a mere decorative element? Intuitiveness, aesthetic value, memorability, intercultural perception? While an effective icon would combine many of those characteristics, I’d like to focus on one measure–speed of recognition, or how fast a specific icon can be discovered and identified. In a simple…