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people walking in a maze
July 5, 2021 Content Strategy / Findability

Forget the Trail of Breadcrumbs

Posted by Diana Sonis

Enterprises often have a simplistic understanding of navigational structures in UX Design. Companies shy away from messing with known organizational schemas for fear that their users or customers will become confused and run away. We don’t give our users enough

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Image of a woman in a denim jacket standing in front of office buildings
April 17, 2021 Career, Industry & Enterprise / Professionalism / Workplace and Career

Architecting Your Future: Conquering Imposter Syndrome

Posted by Shara Rosenbalm

Imagine walking into a packed conference room (or jumping on a zoom call) for a meeting on a pressing topic. As you find your seat, you start to feel like the temperature is rising and your heartbeat quickens, your mind

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Photo of two women conducting a usability session. Photo credit: Kobu Agency on Unsplash.
April 6, 2021 Discovery, Research, and Testing / Findability

Taxonomies: Connecting Users to Content

Posted by Heather Hedden

Taxonomies may be thought of as hierarchies of categories to group and organize information to be found when browsing, or as a structured set of terms used to tag content so that it can be retrieved efficiently and accurately. Sometimes

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March 21, 2021 Discovery, Research, and Testing / Foundational Thinking / User Centered

Focus on Usage Maturity: Part III

Posted by Alesha Arp

Using a Usage Maturity Matrix to Make Design and Strategy Decisions Early Foundations You may recall from earlier installments in this series, that usage maturity is a measure of users’ comfort and familiarity with, and degree of use of, a

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December 7, 2020 Case Studies / Discovery, Research, and Testing / Foundational Thinking / Mobile UX

A Digital Response to the Pandemic

Posted by Damian Cranney

In March 2020, the pandemic stretched across Europe to the UK and Ireland. As the governments of Northern Ireland and the Irish Republic began reporting cases of a deadly new coronavirus strain, both health services began to organize expert teams

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