Designers can empower people to make confident decisions. Empowerment goes beyond just basic functionality: we help people meet their needs and gain a sense of fulfillment and knowledge through their interactions with screens, products, and services. Empowerment is the sense of confidence people gain by making decisions and feeling good about the decisions they make. Our users take that feeling into other interactions as well. Empowerment is at the core of trust, too. Today, cynicism undermines trust in the media,Continue reading
Author: Margot Bloomstein
Margot Bloomstein is one of the most prominent voices in the content strategy industry. She is the author of the critically acclaimed Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap and the industry mainstay Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Project. She is also the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. For more than 20 years, Margot has taught workshops, keynoted conferences, and advised marketing teams around the world. Her clients include the American Montessori Society, Harvard University, Fidelity, Lovehoney, Mailchimp, Sallie Mae, and Timberland. Margot developed the popular message architecture-driven approach to content strategy and created BrandSort, a tool embraced by consultancies to help organizations clarify their communication goals. A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot advises Women Talk Design, a platform for speakers in design, and teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria. She lives outside Boston and lectures around the world about brand-driven content strategy and designing for trust. Find her on Twitter at @mbloomstein. Yes, she wants to meet your dog.
Author headshot © Sharona Jacobs