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Trapeze artists with one performer trusting the other to catch them.

Book in brief — Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap

Designers can empower people to make confident decisions. Empowerment goes beyond just basic functionality: we help people meet their needs and gain a sense of fulfillment and knowledge through their interactions with screens, products, and services. Empowerment is the sense of confidence people gain by making decisions and feeling good about the decisions they make. Our users take that feeling into other interactions as well. Empowerment is at the core of trust, too. Today, cynicism undermines trust in the media,

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