Category: UX Design

What happens in the end-to-end experience? Can the intended audience find what they’re looking for? What is the actual problem being solved? Are you designing the right product for the customer need? Information architecture, accessibility, findability, taxonomy, interaction design, research, usability, case studies, interviews, surveys, and more.

Trapeze artists with one performer trusting the other to catch them.
UX Design

Book in brief — Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap

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Designers can empower people to make confident decisions. Empowerment goes beyond just basic functionality: we help people meet their needs and gain a sense of fulfillment and knowledge through their interactions with screens, products, and services. Empowerment is the sense of confidence people gain by making decisions and feeling good about the decisions they make. Our users take that feeling into other interactions as well. Empowerment is at the core of trust, too. Today, cynicism undermines trust in the media,

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dandelion with ones and zeroes
Foundational Thinking / Social UX / UX Design

Designing Respectful Tech: What is your relationship with technology?

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You’ve been there before. You thought you could trust someone with a secret. You thought it would be safe, but found out later that they blabbed to everyone. Or, maybe they didn’t share it, but the way they used it felt manipulative. You gave more than you got and it didn’t feel fair. But now that it’s out there, do you even have control anymore? Ok. Now imagine that person was your supermarket.  Or your doctor.  Or your boss.

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Content Strategy / Foundational Thinking / Information Architecture

Introduction to Ontology Concepts and Modeling

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What is ontology? An ontology is a formal system for modeling concepts and their relationships. Unlike relational database systems, which are essentially interconnected tables, ontologies put a premium on the relationships between concepts by storing the information in a graph database, or triplestore. (The following examples use data derived from PLOS, which makes all of its Open Access data and content available.) Relational databases are good at representing tabular data for one-to-one relationships: However, real-life data is seldom this tidy;

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people viewing a complex systems diagram on walls
Process and Methods / User Centered

Activating Change: A Designer’s Guide to Systems Thinking

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This past year we became acutely aware of how interconnected we all are. The toilet paper shortage gave the world a glimpse at supply chains, and the pandemic as a whole was a crash course in how our healthcare system can handle crises. It can be difficult to envision how we can make a difference even if we know the systems we live in don’t function well for everyone. But what does this have to do with design? Designers make

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sailboat on the sea, under the stars at night
Information Architecture / UX Design

The Dream of a More Human Navigation Realized

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Using the customer intentions method to humanize our virtual worlds In the 2010 Sci-Fi film Inception a professional thief is offered a chance at erasing his criminal history if he implants one person’s ideas into the subconscious of another person. He aims to do this by crashing the second person’s dreams. He hires a graduate architecture student to design the dreamscapes.  To design each space of the dream, she must align with the thief/dream crasher’s need to easily and intuitively

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