people walking in a maze

Forget the Trail of Breadcrumbs

Posted by and

Enterprises often have a simplistic understanding of navigational structures in UX Design. Companies shy away from messing with known organizational schemas for fear that their users or customers will become confused and run away. We don’t give our users enough credit. As a result, most software navigational structures either reflect hierarchical departmental company/brand organization (because how can users be confused by that?), or a very top-heavy list of bucketed themes loosely based on general product “themes”  (hello Amazon!). 

Continue reading
Photo of two women conducting a usability session. Photo credit: Kobu Agency on Unsplash.

Taxonomies: Connecting Users to Content

Posted by

Taxonomies may be thought of as hierarchies of categories to group and organize information to be found when browsing, or as a structured set of terms used to tag content so that it can be retrieved efficiently and accurately. Sometimes the same taxonomy may serve both purposes, and sometimes two different taxonomies are used, one for each purpose, for the same content or site. Taxonomies are not new, in fact  there has been a lot written about them, including an

Continue reading

Focus on Usage Maturity: Part III

Posted by

Using a Usage Maturity Matrix to Make Design and Strategy Decisions Early Foundations You may recall from earlier installments in this series, that usage maturity is a measure of users’ comfort and familiarity with, and degree of use of, a product, process or place.   During our master’s capstone research at Kent State, my project partner and I explored the varied levels of usage maturity of participants using Apple’s voice assistant Siri and found usage maturity did not coincide with participants’

Continue reading

A Digital Response to the Pandemic

Posted by

In March 2020, the pandemic stretched across Europe to the UK and Ireland. As the governments of Northern Ireland and the Irish Republic began reporting cases of a deadly new coronavirus strain, both health services began to organize expert teams to take on what would be the biggest threat to public health in generations. At Big Motive, we have enjoyed the privilege of working with the health service as part of an integrated and multi-disciplined stakeholder team, charged with combatting

Continue reading
Chat Bubble made from Paper

Customer Experience during a Pandemic

Posted by

Global pandemics are a challenge for everyone. Customers look to institutions and businesses they already trust for answers. Meanwhile, companies must scramble to figure out the best way to maintain excellent Customer Experience (CX) during unprecedented times. No matter what the economy does, you can take some proactive steps to ensure your customers remain loyal to your brand. Creating an excellent CX takes dedication and focus, especially during a global pandemic.

Continue reading