Enterprises often have a simplistic understanding of navigational structures in UX Design. Companies shy away from messing with known organizational schemas for fear that their users or customers will become confused and run away. We don’t give our users enough
Continue reading
Taxonomies may be thought of as hierarchies of categories to group and organize information to be found when browsing, or as a structured set of terms used to tag content so that it can be retrieved efficiently and accurately. Sometimes
Continue reading
Every user interaction is a decision. Every decision can lead to an exit. So the more options we offer, the more exit opportunities we create, which will reduce the probability of conversion. Right? Well… In fact, the number of interactions
Continue readingDon’t laugh. I’m sure you’ve done this before. At the office, there’s a refrigerator cleanup every two weeks. At least I think it happens every two weeks. The office administrator sends out an email or posts a note on the
Continue reading
Tree testing is an effective technique for evaluating navigation and taxonomy. In an environment devoid of visual design and cues, tree tests are useful for assessing existing site navigation and proposed site structure changes. Using my kitchen, I devised a plan to test the findability of my kitchen’s spices and pantries.
Continue reading