This article investigates content recommender systems. Because Netflix is probably the best known recommendation system and numerous articles have been published about their system, I will concentrate on their content recommendation mechanism as representative of the type. I will show
Continue readingDon’t laugh. I’m sure you’ve done this before. At the office, there’s a refrigerator cleanup every two weeks. At least I think it happens every two weeks. The office administrator sends out an email or posts a note on the
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Tree testing is an effective technique for evaluating navigation and taxonomy. In an environment devoid of visual design and cues, tree tests are useful for assessing existing site navigation and proposed site structure changes. Using my kitchen, I devised a plan to test the findability of my kitchen’s spices and pantries.
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Validating with users is a fundamental part of the taxonomy recipe because all this planning and re-organizing is in vain if my in-laws come back in six months and the kitchen reverts to its original state.
Continue readingConversion is most often defined through sales, but it can also apply to clicks, sign-ups, repeat visitors, or any other metric that meets your organization’s goals. The real problem many organizations face regarding conversion, is that content is often still
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