Oded Napchi, Author at Boxes and Arrows

Author: Oded Napchi

Oded comes from a rich and extensive background in mass media. Following years of experience in traditional media as a radio station manager, TV show runner and chief content officer for the Israeli cables, In 1999 Oded founded Valis, a mobile communities start up that was the first to introduce location based communities. At 2008 Oded joined HIRO-Media the world leader for online video advertising. Since 2010 Oded serves CSO of HIRO-Media Oded holds a BA in Philosophy of Ideas from TAU and currently progressing with his MA in Philosophy of Ideas

Articles by this author:

October 24, 2018 Search and Metadata / User Centered

Content Recommendations and the Creation of Emotions

Posted by Oded Napchi

This article investigates content recommender systems. Because Netflix is probably the best known recommendation system and numerous articles have been published about their system, I will concentrate on their content recommendation mechanism as representative of the type. I will show

June 23, 2003 Mobile UX / Process and Methods

Solving Mobile Challenges with Psychology-driven IA

Posted by Oded Napchi

As the field of information architecture matures, we are beginning to understand the new challenges it raises for wireless media. This article suggests that some of these challenges can be best addressed through an approach called “psychology-driven information architecture,” which bases design decisions and solutions on the psychological profile of the end user.