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Category: Content Strategy

Content strategy is all too often overlooked. From designing for readers to search and metadata to taxonomy, our authors explore the many facets of content.

people walking in a maze
July 5, 2021 Content Strategy / Findability

Forget the Trail of Breadcrumbs

Posted by Diana Sonis

Enterprises often have a simplistic understanding of navigational structures in UX Design. Companies shy away from messing with known organizational schemas for fear that their users or customers will become confused and run away. We don’t give our users enough

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October 24, 2018 Search and Metadata / User Centered

Content Recommendations and the Creation of Emotions

Posted by Oded Napchi

This article investigates content recommender systems. Because Netflix is probably the best known recommendation system and numerous articles have been published about their system, I will concentrate on their content recommendation mechanism as representative of the type. I will show

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May 22, 2018 Content Strategy / Design Principles

UX Writing: The Case for User-Centric Language

Posted by Alana Schroeder

If I asked you what is one of the biggest problems on websites today, I’m willing to bet you wouldn’t say it has anything to do with words. But what if I told you it does? Let’s talk about user-centric

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September 26, 2017 Findability / Search and Metadata

Keep the Kitchen Cabinets from Overflowing

Posted by Grace G Lau

Don’t laugh. I’m sure you’ve done this before. At the office, there’s a refrigerator cleanup every two weeks. At least I think it happens every two weeks. The office administrator sends out an email or posts a note on the

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November 29, 2016 Findability / Search and Metadata

Could You Hand Me the Dry Rub Please?

Posted by Grace G Lau

Tree testing is an effective technique for evaluating navigation and taxonomy. In an environment devoid of visual design and cues, tree tests are useful for assessing existing site navigation and proposed site structure changes. Using my kitchen, I devised a plan to test the findability of my kitchen’s spices and pantries.

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