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Category: Content Strategy

Content strategy is all too often overlooked. From designing for readers to search and metadata to taxonomy, our authors explore the many facets of content.

June 14, 2016 Findability / Search and Metadata

Card Sorting a Kitchen Taxonomy

Posted by Grace G Lau

Validating with users is a fundamental part of the taxonomy recipe because all this planning and re-organizing is in vain if my in-laws come back in six months and the kitchen reverts to its original state.

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February 9, 2016 Content Strategy / Search and Metadata

What UX Designers Need to Know about Conversion Rate Optimization

Posted by Guiseppe Getto

Conversion is most often defined through sales, but it can also apply to clicks, sign-ups, repeat visitors, or any other metric that meets your organization’s goals. The real problem many organizations face regarding conversion, is that content is often still

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Powers of 10 in the Kitchen
February 2, 2016 Findability / Search and Metadata

The Many Facets of Taxonomy

Posted by Grace G Lau

This is the third in a series that has become real-life examples of taxonomies found in my kitchen. Part 3 of “Taxonomy of Spices and Pantries” looks at where and how facets can be used as multiple categories for content.

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October 20, 2015 Findability / Search and Metadata

Planning a Taxonomy Project

Posted by Grace G Lau

Planning a taxonomy covers the same questions as planning any UX project. Understanding the users and their tasks and needs is a foundation for all things UX. This article will go through the questions you should consider when planning a kitchen, er, um…, a taxonomy project.

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September 1, 2015 Findability / Search and Metadata

Building the Business Case for Taxonomy

Posted by Grace G Lau

How often have you found yourself on an ill-defined site redesign project? You know, the ones that you end up redesigning and restructuring every few years as you add new content. Or perhaps you spin up a new microsite because

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