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Category: Foundational Thinking

Boxes and Arrows has been serving the user experience and information architecture community since 2001. Along the way, some pretty big ideas have been developed here by people who are now leaders in the industry. We hope you’ll find inspiration in these posts.

March 21, 2021 Discovery, Research, and Testing / Foundational Thinking / User Centered

Focus on Usage Maturity: Part III

Posted by Alesha Arp

Using a Usage Maturity Matrix to Make Design and Strategy Decisions Early Foundations You may recall from earlier installments in this series, that usage maturity is a measure of users’ comfort and familiarity with, and degree of use of, a

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December 7, 2020 Case Studies / Discovery, Research, and Testing / Foundational Thinking / Mobile UX

A Digital Response to the Pandemic

Posted by Damian Cranney

In March 2020, the pandemic stretched across Europe to the UK and Ireland. As the governments of Northern Ireland and the Irish Republic began reporting cases of a deadly new coronavirus strain, both health services began to organize expert teams

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Abacus Closeup
October 12, 2020 Deliverables / Findability / Foundational Thinking / Process and Methods / Prototyping

Stop Counting Clicks

Posted by Robert Goesch

Every user interaction is a decision. Every decision can lead to an exit. So the more options we offer, the more exit opportunities we create, which will reduce the probability of conversion. Right? Well… In fact, the number of interactions

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March 20, 2018 Design Principles / Foundational Thinking

Changing Minds

Posted by Clifton Evans

As you are reading this, how many times will you check your phone for a text, an email, a shared link, or photo? Some of these moments of attention will be based on alerts, but how many are habitual, simply

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October 31, 2017 Foundational Thinking / Learning From Others

It’s a Bird, It’s A Plane, It’s a User Champion

Posted by Kevin Fenton

Like a superhero created when the contents of two beakers accidentally combine, a powerful hybrid has emerged in the software development world: the user champion. In this origin story, the beakers would be labeled “agile” and “user experience (UX)” because

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