In many organizations, the design team does some research then retreats to their tower to conjure deep magics that turn note filled notebooks into a customer journey map. At least that’s what it looks like to their peers. Journey diagrams
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Every user interaction is a decision. Every decision can lead to an exit. So the more options we offer, the more exit opportunities we create, which will reduce the probability of conversion. Right? Well… In fact, the number of interactions
Continue readingIf an app launches in the app store, and no one hears it, did it really launch? Today, digital products like apps and sites require marketing. Luckily, this has become easier to do, even a limited budget.
Continue readingIn which we take a look at selection-dependent inputs, and see that they’re a lot more simple to put together than they look. Forms. They’re often the bane of users’ online lives. But it doesn’t look like they’re going away
Continue reading“Above all else show the data.” –Edward Tufte Survey responses. Product reviews. Keyword searches. Forums. As UX practitioners, we commonly scour troves of qualitative data for customer insight. But can we go faster than line-by-line analysis? Moreover, how can we
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