At a recent job, my department faced large budget cuts. When the dust had cleared, I found I had become a UX group of one. This didn’t come with a corresponding slowdown in work – in fact, following a major rewrite of our call center application, our department was already struggling to keep pace with a backload of business initiatives. Cuts slashed our BAs, our development group, and our QAs, yet everyone remaining was being asked to speed up. I
Continue readingThis is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The Sales Stakeholder Interview Interviewing Executives and SME Stakeholders A Stakeholder Interview Checklist Project Management for Stakeholder Interviews Topics applicable to most stakeholders Try to keep
Continue readingThis is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The Sales Stakeholder Interview Interviewing Executives and SME Stakeholders A Stakeholder Interview Checklist Project Management for Stakeholder Interviews Marketing stakeholders Marketing stakeholders (such as marketing executives
Continue readingThis is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The Sales Stakeholder Interview Interviewing Executives and SME Stakeholders A Stakeholder Interview Checklist Project Management for Stakeholder Interviews Engineering stakeholders Try to speak with engineering management
Continue readingThis is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. It is quite long, so we’ve broken it into several sections. Many thanks to Ms. Goodwin and Wiley for allowing us to share this with our readers. Understanding the Business The General Stakeholder Interview The Marketing Stakeholder Interview The Engineering Stakeholder Interview The Sales Stakeholder Interview Interviewing Executives and SME Stakeholders A Stakeholder Interview Checklist Project Management for Stakeholder Interviews Sales stakeholders Sometimes sales and marketing are lumped
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