The success of every business depends on how the business will meet their customers’ needs. To do that, it is important to optimize your offer, the website, and your selling methods so your customer is satisfied. The fields of online
Continue reading“Above all else show the data.” –Edward Tufte Survey responses. Product reviews. Keyword searches. Forums. As UX practitioners, we commonly scour troves of qualitative data for customer insight. But can we go faster than line-by-line analysis? Moreover, how can we
Continue readingAfter hearing about Donna Spencer’s paper-based tree testing, Dave O’Brien and his colleagues were hooked, so much so that they built an online tool to allow you to effectively test a site hierarchy. Hear about the tree testing approach and see how O’Brien’s tool works.
Continue readingMindcanvas is an online research service designed for IAs by IAs. Sarah Rice has used it during the course of various projects, and in this review she gives us an introduction to the service and its strengths and weaknesses.
Continue readingDocumentation isn’t the most fun part of design and IA, but does it have to be the most painful? Samantha Bailey looks at a tool that may help.
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