Mindcanvas is an online research service designed for IAs by IAs. Sarah Rice has used it during the course of various projects, and in this review she gives us an introduction to the service and its strengths and weaknesses.
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Using Adoption Metaphors to Increase Customer Acceptance
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We know a product has a lifecycle, but does the language we use for that product also have a lifecycle? From TiVo to the Internet Superhighway, Rice shows us how the metaphors we use have an evoluation all their own.
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