Forget The Trail Of Breadcrumbs

The Importance of Designing a Different Navigation Structure by: and   |  Posted on

Enterprises often have a simplistic understanding of navigational structures in UX Design. Companies shy away from messing with known organizational schemas for fear that their users or customers will become confused and run away. We don’t give our users enough credit.

As a result, most software navigational structures either reflect hierarchical departmental company/brand organization (because how can users be confused by that?), or a very top-heavy list of bucketed themes loosely based on general product “themes”  (hello Amazon!). 

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