Author: Lisa D. Dance

Lisa D. Dance is a UX Designer/Founder at ServiceEase, a consultancy that helps organizations “be easy to do business with” by using user centered research and design. Her background includes re-establishing the user experience function for a Fortune 500 insurance company and contributing to their website winning over 17 national and international awards. Lisa has a Bachelor of Arts in Political Science, Post-Baccalaureate Certificate in Marketing, and an Interaction Design Specialization Certificate. As a strong advocate for the user experience design community, Lisa speaks on a variety of user experience design topics, organizes the Ladies That UX-Richmond Chapter, and serves as Vice Chair of Richmond Design Group, a nonprofit organization focused on user experience. In 2019, she spearheaded the inaugural UX Census (RVA) Survey, which provided a snapshot of the user experience landscape in the Richmond, VA (RVA) area.

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Discovery, Research, and Testing / Process and Methods

Flawed Products Harm – A Framework to Respond

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Technology products are embedded in every aspect of daily life from homes, cars, phones, schools, workplaces. They’re in entertainment, healthcare, safety, and beyond.  While technology is often billed as making things easier, faster, cheaper, and fairer, it can cause harm at scale.  People face frustration, harassment, financial loss, physical harm, and more.  What are “Flawed products?” Flawed products are products, services, and technologies developed without considering, including, and understanding the needs of underserved consumers expected to buy and use them.

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