What happens in the end-to-end experience? Can the intended audience find what they’re looking for? What is the actual problem being solved? Are you designing the right product for the customer need? Information architecture, accessibility, findability, taxonomy, interaction design, research, usability, case studies, interviews, surveys, and more.
Every user interaction is a decision. Every decision can lead to an exit. So the more options we offer, the more exit opportunities we create, which will reduce the probability of conversion. Right? Well… In fact, the number of interactions
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To date, usability testing has been largely confined to usability labs. This ensures a controlled environment where users can interact with products or designs and researchers can field questions. The downside of this is not being able to get the
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Meet Users Where They Are, Draw Them Deeper In If we want users to remain our users, we ought to entice them deeper into our design ecosystem. Attempts to extend or expand users’ usage, frequently results in designs complicated by
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The Structure of Complexity With the 2020 events for World IA Day (est. 2012) and the IA Conference (est. as IA Summit in 2000) approaching, the team here at Boxes and Arrows is taking this opportunity to highlight the importance
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Designing for All Users by Starting at the Beginning Far too often, products are designed to meet the needs of the typical user. As a user experience researcher, I’m always cautious about defining the “typical user” for any of the
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