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Category: UX Design

What happens in the end-to-end experience? Can the intended audience find what they’re looking for? What is the actual problem being solved? Are you designing the right product for the customer need? Information architecture, accessibility, findability, taxonomy, interaction design, research, usability, case studies, interviews, surveys, and more.

July 16, 2019 Case Studies / Discovery, Research, and Testing

Don’t Send Personal Messages Through LinkedIn (Unless You Want People to Hate You)

Posted by Marcin Lella

Looking through my parents’ storage boxes, I found letters that my mother and father sent one another prior to my existence. This unfathomable world was decades away from mobile phones, public internet connectivity, and social networking. Along with explanations of

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May 21, 2019 Discovery, Research, and Testing

The Lessons Learned Running User Research Interviews

Posted by Luke Frake

In the world of user research, no idea is a bad idea. If you have an idea for a great piece of research, act on it. In fact, your first epiphany is the seed from which all great things will

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May 7, 2019 Discovery, Research, and Testing

No! We’re Not All Just the Same

Posted by Kayla Block

In May and November of 2018, I traveled to Norway to do user research. I don’t have any depth of experience with Norwegian culture. What follows is my outsider’s view and interpretation. I doubt it’s the whole story. I tried

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January 22, 2019 Personas

Do You Know Your Users?

Posted by Kayla Block

You think you’re just like everyone else. You think your thoughts, opinions, values, and habits are just the same as other people. Psychology calls this the false consensus bias1 because we assume much more commonality than reality warrants. False consensus

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December 18, 2018 Design Principles / Social UX

Designing for Meaningful Social Interactions

Posted by David Pasztor

The age of cheap “like”-hunting needs to come to an end. It all started innocently enough with likes and tweets. Then in a few years, we suddenly ended up with governments scoring people and masses manipulated into meaningless activities to

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