This article investigates content recommender systems. Because Netflix is probably the best known recommendation system and numerous articles have been published about their system, I will concentrate on their content recommendation mechanism as representative of the type. I will show
Continue readingCategory: UX Design
What happens in the end-to-end experience? Can the intended audience find what they’re looking for? What is the actual problem being solved? Are you designing the right product for the customer need? Information architecture, accessibility, findability, taxonomy, interaction design, research, usability, case studies, interviews, surveys, and more.
Case Study: How to Build a Digital User Experience Monitoring System
Most software user experience and product management teams have similar questions: How do users feel about our products? How is our product experience changing over time? How do users feel about a recent change we’ve made in the product? Our
Continue readingTying in Augmented Reality and Virtual Reality to Your Brand’s Digital Presence
Just as you had mastered SEO, social media, and original content, along come platforms that threaten to disrupt all previous branding experiences. According to a survey by Greenlight Insights, 53% of respondents said they would be more inclined to purchase
Continue readingUnderstanding the Value of Workarounds
As I stare down the tiny leaf-shaped fruit well of my yogurt container, I stop to think, why can’t I ever get ALL of the fruit from this little reservoir? There is always some fruit left over. My spoon is
Continue readingHow to Use Gamification in Mobile Apps: A Case Study
Gamification, or the addition of game-like elements to anything that isn’t a game, pops up all over the design world. In my last post for Boxes and Arrows, I focused specifically on gamification in mobile app onboarding. The moment when
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