Just as you had mastered SEO, social media, and original content, along come platforms that threaten to disrupt all previous branding experiences. According to a survey by Greenlight Insights, 53% of respondents said they would be more inclined to purchase
Continue readingGoogle unveiled progressive web apps around 12 months ago. We’ve now had the chance to look at some of the pioneers of the technology, see how they’ve managed to implement the concepts, and look at their results. As both a
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The desert was frigid and the sun was just peeking over the mountains when we arrived at the Mojave Air & Space Port. A full-scale rocket prototype at the end of a long driveway marked the spaceport’s entrance. I was
Continue readingIn 2008, Lloyds Pharmacy conducted 20 minute interviews1 with 1,961 UK adults. Almost one in five people admitted to having taken prescription medicines incorrectly; more than eight million adults have either misread medicine labels or misunderstood the instructions, resulting in
Continue readingMy Android phone died on the train when I was several stops away from my destination. I should have remembered where I was supposed to get off, but, like everyone else, I rely on technology to offload cognitive processes when
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