Stepping into an artificial world is an exceptional experience, but just how do you gauge the success of a virtual reality (VR) experience? Well, there are many different methods to gauge success, and each method gives different results. VR is
Continue readingCategory: UX Design
What happens in the end-to-end experience? Can the intended audience find what they’re looking for? What is the actual problem being solved? Are you designing the right product for the customer need? Information architecture, accessibility, findability, taxonomy, interaction design, research, usability, case studies, interviews, surveys, and more.
Keep the Kitchen Cabinets from Overflowing
Don’t laugh. I’m sure you’ve done this before. At the office, there’s a refrigerator cleanup every two weeks. At least I think it happens every two weeks. The office administrator sends out an email or posts a note on the
Continue readingUnveiling the Specifics of ‘Unsubscribe’ for Email Marketers
Email unsubscribe is one of the most dreadful things for any email marketer. After all the hard work you put into a campaign, it is particularly annoying to get your emails unsubscribed. According to Mailjet, if your unsubscribe rate is
Continue readingMake the Commercial First
If an app launches in the app store, and no one hears it, did it really launch? Today, digital products like apps and sites require marketing. Luckily, this has become easier to do, even a limited budget.
Continue readingDesigning Progressive Web Applications for the Future
Google unveiled progressive web apps around 12 months ago. We’ve now had the chance to look at some of the pioneers of the technology, see how they’ve managed to implement the concepts, and look at their results. As both a
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