You think you’re just like everyone else. You think your thoughts, opinions, values, and habits are just the same as other people. Psychology calls this the false consensus bias1 because we assume much more commonality than reality warrants. False consensus
Continue readingOn alternating Tuesdays, I get to be a young second-generation immigrant woman named Selene with great phone presence and multilingual skills. Or I could be a beefy mid-30s guy named Silas with a buzz cut and a flair for figures.
Continue readingAt the heart of design are the stories that give meaning to the work. Andrew Hinton meditates on what stories have taught him about information architecture and the people inhabiting the places he’s helped design.
Continue readingAndrew Hinton digs into the origins of the persona and reflects on how business uses (or misuses) design documentation.
Continue readingWhile the imaginary persona is helpful in the design process, a data-backed persona lends even more depth and focus to the development process. Andrea Wiggins reveals some effective ways to back up your personas with data easily available today.
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