Douglas Adams, in The Restaurant at the End of the Universe, tells the story of the Golgafrinchians. The people of planet Golgafrincham, the story goes, figured out how to get rid of an entire useless third of their population by
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The Cult of User Personae
On alternating Tuesdays, I get to be a young second-generation immigrant woman named Selene with great phone presence and multilingual skills. Or I could be a beefy mid-30s guy named Silas with a buzz cut and a flair for figures.
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