How UX Will Save the World

Douglas Adams, in The Restaurant at the End of the Universe, tells the story of the Golgafrinchians. The people of planet Golgafrincham, the story goes, figured out how to get rid of an entire useless third of their population by duping them into thinking the planet was doomed and that they were eligible for the first ship out. This group was, apparently, designated by profession: Doctors, teachers, and (presumably) writers of humorous science-fiction were deemed worthy to remain; telephone sanitizers,

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The Cult of User Personae

On alternating Tuesdays, I get to be a young second-generation immigrant woman named Selene with great phone presence and multilingual skills. Or I could be a beefy mid-30s guy named Silas with a buzz cut and a flair for figures. Or any of a few others, or several of them in succession.

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