Meg Hourihan, co-founder of Pyra – the company behind Blogger, shares her team’s experience in the discovery of Alan Cooper and the use of personas. Through their practical application, she tells the tale of how a product cycle was turned on its ear as the team discovered they weren’t anything like their users.
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Bringing Your Personas to Life in Real Life
The way you communicate the personas and present your deliverables is key to ensuring consistency of vision. Without that consistency, you’ll spend far too much time arguing with your colleagues about who your users are rather than how to meet their needs.
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