Andrea Wiggins, Author at Boxes and Arrows

Author: Andrea Wiggins

Andrea is a PhD student at the Syracuse University School of Information Studies. Her current research focuses on information use in organizations. Andrea earned her MSI from the University of Michigan School of Information; to support her education habit as a master's student, she practiced web analytics for a full-service interactive agency. As an agency data analyst, she interpreted web traffic data for a wide variety of client organizations, including household names in the automotive, entertainment and financial industries. Andrea is also an Associate Instructor for the University of British Columbia's Award of Excellence in Web Analytics certificate program; she wrote the lesson on analytics for navigation for the "Web Analytics for Site Optimization" course. When not occupied with ambitious projects, Andrea is a habitual knitter and avid photographer.

Articles by this author:

Building a Data-Backed Persona

Posted by Andrea Wiggins

While the imaginary persona is helpful in the design process, a data-backed persona lends even more depth and focus to the development process. Andrea Wiggins reveals some effective ways to back up your personas with data easily available today.

October 17, 2006 Discovery, Research, and Testing

Metrics for Heuristics: Quantifying User Experience (Part 2 of 2)

Posted by Andrea Wiggins

In part one of “Metrics for Heuristics,” Andrea Wiggins discussed how designers can use Rubinoff’s user experience audit to determine metrics for measuring brand. In part two, Wiggins examines how web analytics can quantify usability, content, and navigation.

October 2, 2006 Discovery, Research, and Testing

Metrics for Heuristics: Quantifying User Experience (Part 1 of 2)

Posted by Andrea Wiggins

Web analytics typically provide intelligence for executives and marketers, but the real value comes from evaluating the online experience. Andrea Wiggins shows how designers can use analytics to quantify the user experience.