is an experienced researcher, moderator and user-experience specialist. She develops and designs customized experience-research projects through her company Firstwater, which she founded in 1999. She applies both qualitative and quantitative techniques that bring user insights into the development and design of Internet and web projects. With a background in traditional marketing and advertising as well as with digital solutions and technology, Fran bridges both online and offline marketing, communications and business strategy. Fran has a master's degree in Integrated Marketing Communication from Northwestern University. Fran can be reached at fran (at) firstwater.net .