Author: Rameet Chawla

Rameet Chawla is the founder of Fueled, an award-winning design and development company based in New York and London, and the founder of the Fueled Collective, a co-working space comprised of more than 35 startups in Manhattan. Combining a decade of experience architecting web and mobile applications, Chawla has created apps for a wide range of industry clients, from high-end fashion brands to successful tech startups. Chawla is passionate about building and being involved in disruptive technology ventures.

Articles by this author:

Design Principles / Discovery, Research, and Testing

Creativity Must Guide the Data-Driven Design Process

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Collecting data about design is easy in the digital world. We no longer have to conduct in-person experiments to track pedestrians’ behavior in an airport terminal or the movement of eyeballs across a page. New digital technologies allow us to easily measure almost anything, and apps, social media platforms, websites, and email programs come with built-in tools to track data. And, as of late, data-driven design has become increasingly popular. As a designer, you no longer need to convince your

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