Aviva Rosenstein

Aviva Rosenstein is fascinated by how people and organizations use technology to accomplish their goals. She's contributed insights to dozens of product launches within both Agile and traditional development processes, at all phases of the product lifecycle, encompassing media portals, social networking sites, and enterprise applications and platforms. Aviva began looking for ways to deliver effective research insights within Lean development while participating in Yahoo!’s pilot Agile program, and continued iterating on these techniques while managing user research for Salesforce’s innovative Agile R&D organization.

Stories by Aviva Rosenstein

The adoption of Agile software development approaches are on the rise across our industry, which means UX professionals are more likely than ever to support Agile projects. Many UX professionals seem stymied by the challenge of effectively integrating UX within an Agile development framework–but there are others in our field who have encountered the same…