Semiotics teaches us as designers that our work has no meaning outside the complex set of factors that define it. The deeper our understanding and awareness of these factors, the better our control over the success of the work products we create.
is an Experience Strategist with over 16 years experience leading cross-functional teams in the planning, research, conceptualization, design and development of user-centered products, services, software and Internet solutions. Challis was CEO and co-founder of HannaHodge a pioneering user experience firm that broke new ground in human-centered design process. Challis has undergraduate and graduate degrees in industrial design and human-computer interaction. He consults, teaches and writes about design and experiences at the intersection of people, business and technology! You can contact Challis at firstname.lastname@example.org or learn more about his work at www.challishodge.com.