With technology touching ever more of our work lives, user research, in its many guises, becomes part of the project lifecycle. For those of us who want a better idea of what to expect when working with a researcher, Demetrius Madrigal sets our expectations.
Demetrius truly believes in the power of research, when it is done well. With a background in experimental psychology, Demetrius performed research in the University setting as well as NASA Ames Research Center before co-founding Metric Lab with long-time collaborator, Bryan U. McClain. At Metric Lab, Demetrius enjoys innovating with powerful research methods on exciting projects ranging from consumer electronics with companies like Microsoft or Method, to modernization efforts with the U.S. Army. Demetrius is constantly thinking of new methods and tools that make research faster, less costly, and more accurate.