The web is awash with sterile design solutions. IBM, Dell, Microsoft, and countless others are virtually indistinguishable from each other. Though one might say this makes browsing easier by virtue of a standardized interface, in reality such sites create mundane experiences for their users and fail to make a positive connection with their audience.
Visual designers working on the web need an understanding of the medium in which they work, so many have taken to code. Many have entered the usability lab. But what about the other side? Are developers and human factors professionals immersed in literature on gestalt and color theory?