The web is awash with sterile design solutions. IBM, Dell, Microsoft, and countless others are virtually indistinguishable from each other. Though one might say this makes browsing easier by virtue of a standardized interface, in reality such sites create mundane experiences for their users and fail to make a positive connection with their audience.
Luke Wroblewski
Luke Wroblewski is the author of Site-Seeing: A Visual Approach to Web Usability, the User Experience Director at LukeW Interface Designs, and currently teaches interface design classes at the University of Illinois in Urbana-Champaign.