In part one, Michael shared how to navigate company politics to set up great stakeholder interviews. Here he covers his five tips for navigating company politics, avoiding client bias, and eliciting the information you need to inform your design.
Michael is an independent digital strategy director for several agencies in San Francisco and Atlanta. A digital strategist by training and industry veteran with marketing experiences, enterprise portals, communities, and Web applications, Michael has an appreciation for thoughtful, empathetic design of all stripes, from interfaces to devices, controls, public architecture, urban design, transportation, and land use. His peer-reviewed journal, http://www.physicalinterface.com, is a new community of everyday design enthusiasts from technology, user experience design, architecture, human factors, New Urbanism, product design and academia. Follow his tweets at: http://twitter.com/michaeldbeavers