People increasingly use the web to get the information they need from each other, increasing the importance of social web design in the designer’s skill set. Paul Adams describes some basics about human relationships and key behaviors that impact our designs.
Senior User Experience Researcher at Google. I'm the research lead for sociability, and I work with teams building products and features for the social web. I've previously worked as a User Experience consultant at Flow (working with the BBC, The Guardian, Vodafone, London Underground, and others), and as an Industrial Designer at Dyson. I'm writing a book about the social web due out in late summer, and am speaking at the IA Summit in early April. http://www.thinkoutsidein.com/blog http://www.linkedin.com/in/pauladams http://twitter.com/Padday