Toby Biddle

Founder and CEO of Loop11 Loop11 is an online usability and user experience testing tool, allowing individuals and companies to conduct online, unmoderated user testing on any kind of digital interface. Director of U1 Group U1 (formerly UsabilityOne) was founded in 2001 and is a niche consulting firm with specialist skills that blend professional market research, usability and User Centred Design.

Stories by Toby Biddle

March 26th, 2013

Site Speed and Usability

The cost of every lagging second, and what you can do about it

Did you know usability tests have shown that the maximum number of seconds a user is willing to wait, on average, before abandoning a web page, is 8.6? If that number surprises you, it should. The study took place in 1994. The bar is exponentially higher now for people involved in website user experience design…